This section was composed for every businessowner
who has ever advertised, is rethinking their advertising strategy, or looking
into advertising for the very first time.
On average, we each see over 3,000 different
commercial messages daily. Advertising is everywhere. And businesses must be
more savvy than ever with how they present themselves and spend their ad
dollars. Most small and medium-sized businesses are very poorly served by print,
radio and TV advertising because of the simple fact that in order to reach the
people who are potential customers, they have to buy at least four or more times
the circulation they need. Even direct mail, which does allow them to choose
their own circulation, can be very expensive.
Enter Coffee News®. Your
neighborhood business NEEDS neighborhood coverage, and there’s very little, if
any, advertising media that allows you to target your advertising dollars so
precisely, so effectively at so much less cost. Coffee
News® manages to reach the highest and most potent concentration
of potential customers of ANY media -- for a fraction of the cost!
Read the fascinating story "How All Advertising Works", by
Coffee News founder Jean Daum. In
order to view this document, you will need to have Adobe Acrobat Reader
installed on your computer. For more information on downloading and viewing this
file, visit our Web
site help section.
ensure your ad gets views,
To advertise in Coffee News or to have Coffee News
delivered to your restaurant email
Tom or call 978-549-8948.
place it in the Coffee News!