Welcome to Coffee News of Marin!


Frequently Asked Questions

What is your circulation?
Can I subscribe to Coffee News?
How often do you publish and where are you distributed?
What's the monthly contest all about?
How long has Coffee News been in existence?
How long have you been publishing in North Central Mass?
Can restaurants advertise in Coffee News?
How much is an ad?
Why do you recommend that the ad run for at least 13 weeks?
How do I pay for the ad?
Do I need to design the ad?
Can I change an ad now and then?


Q: What is your circulation?  back to top

A: Currently, our total circulation is estimated to be between 17,000 and 22,000 readers each week.

Q: Can I subscribe to Coffee News?  back to top

A: You cannot currently subscribe to Coffee News. It is a free publication distributed primarily at restaurants, or any other place where you might have some time to read while waiting.

Q: How often do you publish and where are you distributed?  back to top

A: A new issue is distributed weekly to restaurants, delis, coffeehouses, etc. Its purpose is to provide POSITIVE, ENJOYABLE reading to those waiting for their meals (seen by a high number of readers 3 meals a day!) or relaxing with a cup of coffee.  With Coffee News, there is no BAD news — only trivia, horoscopes, fun facts, local events, and other fun things that draw attention (like the chance to win $25 cash each month). To see the locations where you can pick up a copy of Coffee News, visit the Distribution area of this web site.

Q: What's the monthly contest all about?  back to top

A: Find the very small Coffee News Man that's hidden weekly in one of our advertisers ads (not the man in the title) and send your answer with your name, address and phone number, along with the date of the issue and the location where you pick up Coffee News. Monthly, we'll draw a winner from all of the correct entries! The winner will receive a check for $25 and their names will be published in the "What's Happening" section of Coffee News! This has proven to be wildly popular contest each month, drawing entrants from all over the area! And the ages of entrants has ranged from 8 to 92 and all points inbetween.

This contest is good for our advertisers as well, as it encourages our readers to look through all of the ads in order to find the Coffee Guy!

Q: How long has Coffee News been in existence?  back to top

A: Coffee News was originally researched and founded by Jean Daum in Winnipeg, Canada in 1988. It has grown to over 100 locations in Canada, more than 170 in 24 of the United States, and has spawned editions in
Canada, USA, Mexico, Dominican Republic, United Kingdom, Spain, Portugal, Netherlands, Finland, India, Malaysia, Brazil, New Zealand and Australia.  And at the beginning of 2002, the Coffee News World Head Office reported that Coffee News had been cleared to begin publishing in the European Union. The new European countries are: France, Italy, Germany, Belgium, Luxembourg, Switzerland, Austria, Denmark, Norway, Sweden, Greece, Czech Republic, Hungary, and Ireland. A French edition, Pause Café, is published in Quebec, with Spanish editions in Mexico, the U.S. and Spain.

Q: How long have you been publishing in North Central Mass?  back to top

A: We have been publishing Coffee News in North Central Massachusetts since October of 2001when we began publishing the Leominster edition. The Fitchburg edition opened in February of 2002. We are planning to grow into other communities around the area in the very near future!

Q: Can restaurants advertise in Coffee News?  back to top

A: As a courtesy to all our restaurant and coffee shop clients, we offer the protection that no business in the restaurant industry will be allowed to advertise in Coffee News. Although most restaurants would love to have an ad, they are disallowed automatically. The reason -- a Burger King ad in Coffee News, for example, would have every McDonald's refusing to carry Coffee News. No restaurant would welcome their competitor's efforts to take away their customers right inside their own premises, so they would naturally kick them out -- and Coffee News too.

Q: How much is an ad?  back to top

A: Ads in Coffee News are less expensive than other print media, so the small businessperson can easily afford to advertise regularly. So unless another business in your "category" of business is already advertising in the edition, it is open to you. That's because all ads in Coffee News are “EXCLUSIVES”, meaning only one kind of an ad/service can run at a time in each edition, allowing OUR advertisers to lock out their competition — unlike any other publication in town!

Because the price varies depending on the length of time you choose to advertise for, and the number of editions you choose (there is a discount available for clients who advertise in multiple area editions) it is best to contact us to get an accurate price quote and to discover the flexible payment plans and options. We accept cash, checks, and all major credit cards via online processing.

Q: Why do you recommend that the ad run for at least 13 weeks?  back to top

A: Your advertising plan should be precisely as long as your business plan. If you are promoting a concert that will be held on Wednesday night, then to buy advertising to run the following Thursday would not be smart. The only thing that might be less smart would be to buy a 13-week advertising schedule for a business that plans to be around longer than 13 weeks. A good ad is a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the public, the greater and greater your harvests will be. What size harvests do you want to see?

Q: How do I pay for the ad?  back to top

A: We offer you a lot of flexibility in how you choose to pay for your ad. You may pay for the ad by cash, money order, or check
, and all major credit cards via online processing. A minimum of four weeks payment is required in advance. We will bill you monthly, quarterly or annually if you choose.

Q: Do I need to design the ad?  back to top

A: If you already have a camera-ready ad -- GREAT!  If you don't, well then that's great too because we will work with you to create one. There is small, one time charge for ad production of $30.

Q: Can I change an ad now and then?  back to top

A: Yes, you can. There is never a charge for ad changes, which may be phoned, emailed or faxed in.







Coffee News
PO Box 1043
Leominster, MA 01453
Phone: 978-549-8948
Tom@My-CoffeeNews.com