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Small Business Resource Page

When we find a good thing, we like to share it with our friends! On this page, you'll find recommendations of the best books on advertising, business applications, organizations, and you can subscribe to our own free eZine "Five Minute CoffeeFax".

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Recommended reading on advertising


"The 33 Ruthless Rules of Local Advertising"

By Michael Corbet


"Advertising Without An Agency"

By Kathy J. Kobliski


"The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires"

By Roy H. Williams


"Secret Formulas of the Wizard of Ads"

By Roy H. Williams


"Accidental Magic: The Wizard's Techniques for Writing Words Worth 1,000 Pictures"

By Roy H. Williams


"Idea Index: Graphic Effects and Typographic Treatments"

By Jim Krause

Free eZine

The Five Minute CoffeeFax is a correspondence of "News and Notes for Friends of Coffee News" that is sent out each Friday. Originally intended as an education tool for Coffee News clients on the strategies and benefits involved with advertising, the CoffeeFax has grown to include information for the business person on Networking, Management, Customer Service, as well as Marketing and Advertising. The CoffeeFax is designed to be a short read...a primer or outline of strategies that the business manager/owner can pass on to his or her staff for reinforcement. Use the box to the right to subscribe to this free eZine.
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More Business Resources to come soon...

Coffee News
PO Box 1043
Leominster, MA 01453
Phone: 978-549-8948